News & Tips

Advertising Vehicles Welcomes New Leadership Team Member

Jack Falter

Jack Falter Joins Advertising Vehicles as the Vice President of National Sales

Advertising Vehicles welcomes Jack Falter to its leadership team as its Vice President of National Sales.

With more than 30 years of experience in the capital truck equipment, packaging, and industrial contracting industries, Falter specializes in elevating industry sales organizations and driving growth. He joins Advertising Vehicles to support the company’s vision – helping top fleets utilize their assets to communicate their brand image. In his new role, Falter will be responsible for leading, managing and growing Advertising Vehicles’ national sales team.

“We’re thrilled to welcome Jack to our team,” said Michael Ries, Partner and Vice President of Sales, Advertising Vehicles. “His proven leadership ability, unique experience in our industry and excellent management skills bring true value to our company and will help us position ourselves for future growth and expansion.”

Prior to joining Advertising Vehicles in 2020, Jack served as the Director of Sales, Midwest Region for The Morgan Corporation, the largest truck body manufacturer in North America. In this role, he led a team of experienced Regional Sales Managers to grow market share throughout a 12-state region. Falter earned his B.A. in management and marketing from the University of Dayton as well as his A.A. in commercial photography from the Ohio Institute of Photography. He has also studied abroad and has traveled extensively throughout North America and Europe.

Check out Jacks’s feature in the Cincinnati Business Courier here, and learn more about our national fleet graphics solutions here.