Sustainable Marketing Starting in 2010!
In 2008 and 2009, the iPhone, DVR, Facebook, Twitter, Skype, and Hulu all made their stamp on history. As consumers, we can now skip commercials, connect with and keep in touch with someone across the world at no cost, surf the internet while driving, and download one of 100,000+ applications for your iPhone! 2010 has already introduced the iPad! Who knows what else 2010 holds. While browsing the potential of each product on our market, take a close look at Sezmi! What will this do to cable television?
As the economy recovers and technology continues to offer consumers new ways to manage their on-the-go lifestyle, business owners and marketing directors are faced with the daily obstacle of trying to reach these exact consumers! So many vehicles, each with their own demo and factors to be considered. While your product/service may make some decisions a no-brainer, most don’t have that luxury!
While most mass media can still be used as such, the fact of the matter is that due to technology advances, the future effectiveness of each mass medium is now in flux. Not everyone can effectively predict the future, but having a sustainable mindset will have you ahead of the crowd! Where can you put your marketing efforts and know people will still see them?
For most consumer-driven companies, an effective marketing mix consists of a mass medium or two and some very targeted marketing efforts. My thought process is as follows. What is NOT going anywhere any time soon? Better yet, what isn’t going to be invented to fragment the advertising industry any further! I can promise you a time machine or transportation portal certainly isn’t going to be invented any time soon! Additionally, a new social media site may be unveiled, but the internet is here to stay! Therein lies two media that I personally feel are the most sustainable places to put your message. A solid presence on the internet (your website, new media, & Google Adwords) and on the streets that consumers of all demographics use to commute every day of their lives!
Agree with me? Disagree with me? Where do you think is the most sustainable place to put your message in a world that is driven by the ability to cram as much into one day as possible?