Getting the Most out of Your Vehicle Wrap: Part I
Every year the seasons change, and as sure as the snow will turn to sun, companies want to vamp up their outdoor marketing efforts! As people spend more time on the roads, advertisers using billboards, transit advertising, and vehicle wraps are increasing their reach and frequency. These solutions already offer extremely low CPM by nature but provide an even better bang for your buck during the spring, summer, and fall months!
Recently Cincinnati, Ohio celebrated opening day for the Cincinnati Reds. The Findley Market Opening Day Parade along with other downtown festivities draws a huge crowd! Local companies, organizations, non-profits, and schools fill the streets with vehicle wraps, floats, and marching bands to show their support of their home team. Last year, Heidelberg (the local Budweiser distributor) and The Reds teamed up to wrap a Hummer and a party trailer for the parade. This year, PNC Bank and Mike Albert Leasing partnered with Advertising Vehicles on a vehicle wrap to be used in the parade.
A local company with vehicle wraps receives 30,000-70,000 impressions daily! With the warmer months comes local parades, captive audiences, and new marketing opportunities! Most towns in The United States celebrate Memorial Day, The 4th of July, Labor Day, and a high school football homecoming with a parade. Don’t miss out on these prime opportunities to use your vehicle wrap to get your message and contact information in front of potential clients! Stay tuned for other ways to use your vehicle wraps to increase awareness and generate revenue!