Advertising Vehicles and our vice president Michael Ries were featured in the September 2020 Edition of Fleet Owner Magazine. The article focuses in on how “mobile” advertising is changing, and how it is adapting to a wireless connected world. For example, the value of incorporating interchangeable graphics such as our TRAXX framing system allows companies to offer campaign based messaging that can be rotated or changed along with the timeliness of the campaign.
The articles continues to focus on additional changes and findings in vehicle graphics, from the average number of impressions each of these mobile billboards receives, to new technologies being introduced for various applications. You can read the full article in detail on the Fleetowner.com website here: https://secure.viewer.zmags.com/publication/8c1dc72e#/8c1dc72e/26