Transit Complements

On the fence about transit and how it would fit in to your marketing mix? We feel that our medium will actually play a vital role in your marketing mix, enhancing the frequency to those reached and reaching consumers missed by other media efforts! Below is how the OAAA sees Out-of-Home complimenting other media:

Broadcast Television and Out of Home

Out of home reinforces television messages when viewers are away from their homes during the course of daily activities.

Out of home minimizes wasted coverage and improves an advertiser’s campaign by providing the ability to target ad messages geographically.

Television is expensive. Out of home improves the efficiency of a television campaign buy by driving down CPM costs. Out of home reaches light TV viewers who are younger, mobile, and more affluent than heavy TV viewers.

Cable Television and Out of Home

The combination of out of home and cable television offers advertisers similar benefits to the combination of out of home and broadcast television. Out of home reinforces television messages when viewers are away from their homes during the course of daily activities.

Cable television delivers relatively small but targeted audiences compared to broadcast television. Out of home improves cable television’s delivery by improving the overall reach of a campaign.

Out of home offers localized media reinforcement of cable television advertising.

Radio and Out of Home

The combination of radio and out of home reaches a mobile audience, offering a balance of sight and sound.

Radio messages are susceptible to channel surfing. Out of home can maintain the market presence of a brand featured on radio after listeners have switched stations. Radio is considered a frequency medium and out of home can increase the reach of a radio campaign by providing broad market appeal to radio listeners.

Newspaper and Out of Home

Out of home can resolve some of newspaper’s distribution shortcomings by offering selective targeting. Out of home penetrates newspaper zones that are too large for reaching neighborhood target areas.

Newspapers have a short shelf life. Out of home can extend the life of a newspaper campaign by presenting ad messages in a marketplace 24 hours per day, seven days per week.

Readership rates are declining and will likely continue due to increasing numbers of alternate news sources. Out of home’s very nature is unavoidable and impacts consumers lost to other source options.

Internet and Out of Home

Internet and out of home advertising reach similar audiences. Both market to a younger, educated, affluent, and mobile audience.

Out of home extends the reach and frequency of an Internet campaign when users are offline.

The brevity of out of home’s copy is ideal for driving traffic to a website.