“The long-awaited decision has been made… Yuengling will now be offered in the state of View more
Recency Theory in advertising suggests that it is important to concentrate on being the last message a consumer receives before making a decision about something as that would put you in the consideration set or offset an impulse purchase. Whether that is your objective or not, transit advertising puts your message in front of consumers at the best possible time, when they are out of the home/office and are ready to respond!
