Vehicle Wraps!  Do you have company vehicles?  If so, why haven’t you invested in a vehicle wrap?  This option is a onetime cost that typically requires an investment that is similar to one month of advertising on a billboard, but will provide you with advertising for 3-5 years.  By investing in a vehicle wrap in Northern Kentucky, you have taken ownership of a billboard on wheels, giving you the ability to advertise throughout Northern Kentucky with minimal restrictions!  Mike Benedetti, owner of Jack’s Glass in Northern Kentucky said “We value the working relationship between Jack’s Glass and Advertising Vehicles.  The partnership has allowed Jack’s to wrap our vans and create moving billboards for our products and services.  It has become a vital element of our marketing strategy.  The graphics are unique to us and the staff is helpful and responsive to our needs.  Jack’s Glass would encourage the addition of van/vehicle wraps to other companies considering this option.  It is well worth the investment. ”  Think a vehicle wrap might be for you?  Want to work with a local company?  Advertising Vehicles is the premier, full service, vehicle wrap provider in Northern Kentucky.  

Transit Advertising!  Another great option in the Northern Kentucky area is to advertise on TANK and Cincinnati Metro buses.  Public transportation is a great option because it fights the fragmentation that DVRs and other technology has created in the advertising world.  Transit advertising takes consumers to and from the most popular parts of town; also taking your ads to and from the most popular parts of town!

Over the past few weeks, an esteemed panel of experts went through our thousands of vehicle wrap pictures and was able to get them down to 12 finalists.  Is your wrap one of them?  Go to our Facebook page to see our 12 finalists, located in the “Vehicle Wrap Hall of Fame” picture folder.  If your vehicle wrap isn’t a finalist, please vote for your favorite by “Liking” the picture of your favorite wrap.  However, if you were chosen, you should probably vote for your picture… heck, tell your family, friends, and colleagues to vote for your picture!  There is a pizza party and some other things in it for the winner!  Voting ends July 31^st!

Why make such a move?  Who are we kidding, they are cool!  But for the past 7.5 years we’ve been helping businesses differentiate themselves from their competition through vehicle wraps.  We figured it was about time we started doing something different to help us stand out from the other companies who claim to do vehicle wraps like we do!  And since we began selling transit advertising in 2006, the main reasons companies continue to advertise on the buses are increased perception (appearing much bigger than you are) and their ads are fragmentation-free (avoiding the clutter: DVRs, iPods, Smart Phones, and satellite radio… oh, and iPads!).  We see this as a great way to show potential advertisers the fragmentation that’s affecting the advertising industry, just how many people have devices that keep them from spending time with the “big 3” (TV, Radio, and Newspaper), and just how much time is actually spent on these electronic devices! 

Terry showing off just how good our staff looks with our new iPads!

As you can see here, I skipped out of work a bit early (don’t tell the bosses) and waited in line for the iPad2.

Did you think it was already tough to reach consumers?  It just got a whole lot tougher!  The original iPad sold roughly 300,000 in the opening weekend.  Apple, according to a survey released by Piper Jaffray, sold an estimated 400,000-500,000 iPad 2 units during its opening weekend.  That’s not the number to focus on!  Roughly 70% of those sales went to new, first-time users!  America now has between 280,000-350,000 new iPad users who will be spending even less time in front of the TV. 

Where is one place where consumers can’t ignore your ads?  On the streets while driving! Outdoor advertising should continue to benefit greatly from all of the technology advancements in our world!  Got a fleet of vehicles?  Check out some of our vehicle wrap examples here.  See what’s going on in the world of advertising and want to talk?  Contact your local Advertising Vehicles representative (preferably me… I’ll even bring out my iPad!)!

A great example of an effective design!

I always ask my clients one question during the design process for their first wrap.  On average a consumer has 4-6 seconds with a vehicle wrap… if you were on the highway, in traffic, and noticed your vehicle wrap, what stands out?  Is it the brand?  Is it clear what you do?  If your brand and your industry aren’t being conveyed in those 4-6 seconds, I would suggest taking another look at your design.

The most common culprit of this vehicle wrap flaw is a busy design!  Less is more!  I can’t emphasize this enough.  I realize you want your vehicle wrap to “Pop” and you want to tell everyone what you do, but a vehicle wrap is NOT a moving brochure!  Also, if you’re using professional designers, they are sure to be able to leverage stock photography (for the background element) and unique colors to make your vehicle wrap stand out during the most crowded of rush hours!!  When your vehicle wrap hits the streets, it should stand out and at one glance it should be obvious who you are and what you do.  Compare the two wraps below!   

It's obvious who they are and what they do!

Love the concept, if only they had read this before printing their wrap!

That vehicle wrap on their RV is now the backbone of MOLO’s marketing efforts. Turning heads on the highway and making a great first impression with new potential clients just wasn’t enough for Scott & Katy! The MOLO team not only wants you to notice them, they also want to be recognized. This led to the MOLO Mobile being front and center on their website, brochures, and the differentiating factor on their business cards. Heck, their vehicle wrap is even the default picture on their Facebook business page!!

One other point I’d like to make about MOLO involves perception. Put yourself in the shoes of a potential client waiting on MOLO to arrive for a meeting. When the MOLO Mobile arrives at your house, what is your initial thought? Probably something along the lines of “Wow.” That’s what vehicle wraps do… they give the wow factor! With the wow factor comes the perception portion of this point. Perception is reality. A vehicle wrap makes businesses look the part, even makes companies with one vehicle appear to be much larger that they really are. My point? Those people who have met with MOLO are pleasantly SURPRISED at just how inexpensive their services are priced! Why? That I can’t answer… but what I can say is that I have to believe the value of their first impression carries over into the perceived value of their services somewhat…