Advertising Vehicles» transit advertising

Yuengling Uses Transit Advertising in Cincinnati

Blake Castetter — Thu, 20 Oct 2011 19:36:27 +0000

The long-awaited decision has been made… Yuengling will now be offered in the state of Ohio! No longer will residents of the Buckeye State have to make the commute to PA or WV to stock up on their favorite beer! All it will take is a short commute to their local liquor store, gas station, or grocery store to pick up the party favors. But how did they decide to get the word out to everyone in Ohio?

Yuengling worked with an advertising agency out of Pennsylvania who helped them coordinate their plan of attack. They broke Ohio down into 12 markets and decided to make sure they had a strong presence in each market. The backbone of their marketing plan was their Out of Home campaign. All 12 markets had a traditional billboard presence while 4 markets (those where transit advertising was offered) added a strong transit advertising presence. “The capabilities of mobile outdoor I find interesting. Much outdoor is stationary while transit finds the people” said the spokesperson, Frank G. from their agency.

Transit advertising is a very popular medium when used to introduce a new product. Its ability to reach the entire market place can’t be matched! “When in metro markets I believe that any OOH campaign that doesn’t include transit is dismissing a major portion of the available consumers. Cities are normally +/- 50% commuters and 50% residents. Why anyone only caters to 50% of them or finds them important is bewildering to me” said Frank. The biggest strength of transit advertising lies with the fact that it follows the crowd, to the most popular destinations in town!

Richter and Phillips to give away a $10,000 diamond ring!?

Blake Castetter — Thu, 20 Oct 2011 19:22:18 +0000

With engagement season just around the corner, Richter & Phillips has partnered with SES Creations to create the ultimate diamond ring giveaway! Knowing this campaign would be driven heavily through Out of Home advertising, Carol at Richter and Phillips decided the contest needed a website that was easily read and remembered. The next day, WinTheDiamondRing.com was born!

WinTheDiamondRing.com’s marketing backbone is their campaign on Cincinnati Metro buses. They have 25 Super Tail Billboards that put the promotion in different parts of the city, everyday. Other promotional efforts can be found on an interstate 75 billboard heading north, on Kiss 107 FM, and strategically placed in venues throughout the suburbs of Cincinnati.

(Now the plug for the contest) Anyone can enter this contest. Single, looking to be engaged, engaged, or married! First place is the $10,000 diamond ring from SES Creations and Richter and Phillips. There will be nine (9) runner-ups who will each receive a $100 gift card to Richter and Phillips! I know a $10,000 diamond ring is a present that doesn’t need a gift receipt!! Even if you don’t win, a $100 is a great start to a holiday present from Richter and Phillips that will be loved!!!

Cincy Tennis Aces It!!

Blake Castetter — Mon, 11 Jul 2011 13:17:58 +0000

This year, Cincy Tennis (Western & Southern Open) decided to mix up their outdoor marketing. In an effort to reach more people, and drive ticket sales, they partnered with Advertising Vehicles to leverage their transit advertising solution. They strategically picked the locations of their traditional billboards, making sure to have a message with a high frequency in targeted areas. To amplify their reach in Greater Cincinnati as a whole, and have a message with a high frequency among downtown business executives, Cincinnati Tennis opted to put their message on Cincinnati Metro buses, and did so in a big way!

Cincy Tennis is also the most recent client to take advantage of ad extensions. As you can see in the picture, extensions enable advertisers to increase the size of their ads and potentially use the windows to get a little creative! Regardless of why they are used, one thing is for sure, they are definitely going to grab your attention, may even start a conversation!!

We are seeing a few trends among businesses. More are leveraging ad extensions and the creativity they allow. Businesses of all sizes are putting their message on multiple out of home advertising media! And mostly, advertisers are beginning to see just how easy it is to not only reach affluent consumers & business executives, but have a high frequency with them as well…

Transit Advertising in Lexington, KY Extended!

Blake Castetter — Thu, 07 Jul 2011 12:48:37 +0000

Advertising Vehicles is proud to announce that after five years of managing the transit advertising in the Lexington, KY market, they have extended their partnership with Lextran an additional five years! The relationships that were established in this market have been a difference maker to Advertising Vehicles and we didn’t see ourselves being the same without Lexington! So rest assured business owners of Lexington, we will be there for you! And Lexington consumers, we will continue to put advertisements in places you didn’t expect them, and can’t ignore them! And Lextran, we’re confident when we say that the past 5 years were great, but we’re expecting bigger and better from the five to come!

NO FAILURE TO LAUNCH-Getting behind your Ad Campaign so you’re not left behind by your competition.

Blake Castetter — Thu, 31 Mar 2011 20:22:11 +0000

Few advertisers get the opportunity to get behind the launch of a new ad campaign, but not so for Karl Truman. Karl Truman Law Office is a new advertiser to transit and it took a bit of time and negotiating on the part of his agency to finalize the details. However, when it was finally finished; every i-dotted and every t-crossed, Karl Truman launched his campaign with a bang! The day his full bus wrap was completed, Advertising Vehicles arranged to have the bus driven to the client’s location for a press conference and photo shoot. What we didn’t know is that the Agency had another idea in mind. Every employee came out donning their “Bus Launch” t-shirts as they posed for a group photo with the Colonel, Karl himself in front of their full wrapped bus! As we were staging a shot with just Karl and his Agency rep, a jeep full of on lookers drove by and shouted “Hey isn’t that you on the bus”? Needless to say, everyone got a big smile and a few laughs out of the stares and shouts as they continued to stand proudly by their bus. The man responsible for this launch party as well as the idea to try transit in the first place is Michael Sumner of the Sumner Group. His vision as well as his agency’s creativity created an excitement for his client that most advertisers don’t get to experience. My favorite quote of the day was from Karl’s lovely wife, Jeanine who said “we need 5 more of these”! My reply, “I’ll be happy to oblige”!

: The team posing with their “Bus Launch” shirts