Advertising Vehicles

Traditionally, the funding for non-profits’ advertising efforts are very limited, yet they need to get their message out in a big way.  It was Regina Russo’s job to see to it that Greater Cincinnati was aware of their new exhibit, and do so in a cost-effective manner.  She leveraged previously established relationships in the media [...]

A vehicle wrap is a long term form of outdoor advertising; a big investment and one that will be worthwhile if done correctly.  Your moving billboard will be viewed by tens of thousands of people every day!  Is your vehicle wrap delivering your message effectively to each and every one of those people?
 
I always ask [...]

Who would’ve thought it? (Not this guy!.. as I obviously didn’t include it in Getting the Most out of Your Vehicle Wraps Part II post). Scott Berding and Katy Samuels, a brother and sister team in Cincinnati, took the idea and ran with it! In early 2010, Scott and Katy started Memories of Loved Ones (MOLO) and [...]

Outdoor advertising reaches more people than any other form of media!  Traditional billboards allow advertisers the opportunity to choose where their ads are placed, typically: close to their office or a competitor’s, strategically on a main back road where they feel their target market will see their message, or on an interstate that will reach [...]

How to get on the bus and get your social media strategy rolling. Some simple thoughts on combining new media with old.