Louisville

lousbus

Louisville Market | Products | Ad Specifications

  • About half the riders of TARC are commuting to get to and from work.
  • 3/4 ride at least five days per week, 1/2 ride six or seven days per week.
  • Six-in-ten live in household without vehicle
  • 75% respondents have access to the Internet
  • Household income: 53% have income less than $20,000 – higher than 2000
  • Age: 48% under 34 – compared to 31% from Census
  • 15.8 million customers
  • 53 routes in 5 counties
  • 264 buses and trolleys
  • 50,000 riders daily