Reputation Management: Own the Top 10 Results for your Brand
Written By Mark Jackson @ www.searchenginewatch.com
I recently received a call from a prospect who works in the infomercial space. They get plenty of traffic to their Web site, by virtue of the promotion on television, but they wanted to speak with me about conversion rate optimization.
While I shared some thoughts on the topic, and referred them to my friend Tim Ash who literally wrote the book on landing page optimization, these people might still want to consider SEO. However, this SEO effort would have a different focus: owning the top 10 results for mentions of their brand.