A Vehicle Wrap on a Motor Coach Makes a HUGE Difference!
You can’t miss them on the roads! When a full size motor coach is next to you, coming towards you, or in traffic ahead of you, they command attention (because no one wants to have their car come in contact with one!). Knowing how much attention these vehicles receive, if they are being used for business purposes, why wouldn’t that business invest in a vehicle wrap? Here are two motor coaches that have been wrapped recently by Advertising Vehicles for local sports organizations. Look at the difference a vehicle wrap makes!
Not only does a motor coach wrap command attention and deliver a ton of impressions, it also will garnish some nice PR! Fox Sports Ohio and the Cincinnati Reds put a vehicle wrap on this motor coach and have titled it the “Fan Express” and are using it to drive group ticket sales. Every group that uses the Fan Express is sure to take some pictures with it, right? Those pictures will be put on Facebook, Twitter, etc. How many new people will see the Fan Express Wrap via social media that may not have seen it in person? What kind of word of mouth marketing do you think the Fan Express will receive from happy customers?
Now let’s look at it from the other perspective. If the Fan Express wrap had never been applied, but they still offered the luxury services that the Fan Express provides, what would they miss out on? Would the idea seem as exciting? How many impressions would they miss out on, per trip/game? Do you think Reds fans would want to take a picture next to the vehicle and post it on their Facebook wall?
Now I understand that this is the Cincinnati Reds and every business is different, but you be the judge; does investing in a vehicle wrap make sense for your business? If you chose to wrap your commercial motor coach, what would you do with it to get every marketing dollar possible out of it?