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Fleet Graphics:  How A Simple Design Makes More Sense

Depending on the type of business you work for, the process of developing your fleet graphics could be very simple, or very challenging.  If you work for a construction company that is mostly comprised of heavy duty trucks (i.e dump bodies), there isn’t a lot of real estate to work with on the vehicle.  However, if you work for a company that distributes recognizable brands and use Ford Transits in your fleet, the design options are endless.  Here are some things to consider as you work to develop a design.

Complex Design.  A graphics package that is considered complex is one that includes a plethora of elements outside of the normal logo, website, phone number, and tagline.  A vehicle wrap is not automatically a “complex” design as it’s more about the elements included in the wrap than the wrap itself.

  • How many vehicle types are in your fleet?  The more types that are offered to your branches, the more graphics packages you have to have designed (and approved by marketing).
  • Do you work with one upfitter, and one location, or does your fleet go through multiple locations?  If you have multiple locations handling installations, the likelihood of inconsistencies within your fleet graphics increases.
  • How often do your fleet vehicles change?  Remember, every time you fleet changes vehicles (manufacturers, models, or body styles even), you will need to have new designs concepted and approved each time.
  • Should each branch have customizations within their design?  If so, each of these customizations must be kept track of and edited every time there is a change in the design.  Additionally, while it may seem simple, it becomes imperative that the upfitter who is installing your graphics ensures the right package goes on the right vehicle, each time.  If there are mistakes in this portion, vehicles can end up in the wrong market or they can end up in the right place with the wrong graphics.

Simple Design.  A simple design can be achieved in both a vehicle wrap and a decal package,  Simple designs have a lot in common, including: logo, website, phone number, and a tagline.  If using a wrap, leveraging digital printing to design an attractive and attention-getting, general background design is ideal.

  • How many vehicle types are in your fleet?  Regardless of the number of different vehicle types, a simple design can be kept consistent from one vehicle to another, relatively easily.
  • How many different upfitter locations do you use?  With a simple design, installers have less elements to consider as they work through the installation process.  This results in your vehicles having a consistent look across the country.
  • How often do your fleet vehicles change? Similar to the first consideration question, a simple design can be easily applied to a new vehicle type and still kept consistent with the older vehicles in your fleet.

These are just a few things to consider as you begin the process of figuring out what you want your fleet graphics design to look like.  Remember, simply because a vehicle wrap covers a larger portion of your vehicle, doesn’t automatically make it complex or busy.  Similarly, a decal package doesn’t always equate to a simple designs as it can very easily be overloaded with information.  If you would like to talk more in depth about your options, please contact us and one of our consultants will be glad to help you.