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Louisville Metro Overview
Louisville Market | Products | Ad Specifications
- About half the riders of TARC are commuting to get to and from work
- ¾ ride at least five days per week, ½ ride six or seven days per week
- Six-in-ten live in household without vehicle
- 75% respondents have access to Internet
- Household income: 53% have income less than $20,000 – higher than 2000 Census for region (22%)
- Age: 48% under 34 – compared to 31% from Census
- 15.8 million customers
- 53 routes in 5 counties
- 264 buses and trolleys
- 50,000 riders daily