Vehicle Wraps!  Do you have company vehicles?  If so, why haven’t you invested in a vehicle wrap?  This option is a onetime cost that typically requires an investment that is similar to one month of advertising on a billboard, but will provide you with advertising for 3-5 years.  By investing in a vehicle wrap in Northern Kentucky, you have taken ownership of a billboard on wheels, giving you the ability to advertise throughout Northern Kentucky with minimal restrictions!  Mike Benedetti, owner of Jack’s Glass in Northern Kentucky said “We value the working relationship between Jack’s Glass and Advertising Vehicles.  The partnership has allowed Jack’s to wrap our vans and create moving billboards for our products and services.  It has become a vital element of our marketing strategy.  The graphics are unique to us and the staff is helpful and responsive to our needs.  Jack’s Glass would encourage the addition of van/vehicle wraps to other companies considering this option.  It is well worth the investment. ”  Think a vehicle wrap might be for you?  Want to work with a local company?  Advertising Vehicles is the premier, full service, vehicle wrap provider in Northern Kentucky.  

Transit Advertising!  Another great option in the Northern Kentucky area is to advertise on TANK and Cincinnati Metro buses.  Public transportation is a great option because it fights the fragmentation that DVRs and other technology has created in the advertising world.  Transit advertising takes consumers to and from the most popular parts of town; also taking your ads to and from the most popular parts of town!

Yuengling worked with an advertising agency out of Pennsylvania who helped them coordinate their plan of attack.  They broke Ohio down into 12 markets and decided to make sure they had a strong presence in each market.   The backbone of their marketing plan was their Out of Home campaign.  All 12 markets had a traditional billboard presence while 4 markets (those where transit advertising was offered) added a strong transit advertising presence.  “The capabilities of mobile outdoor I find interesting.  Much outdoor is stationary while transit finds the people” said the spokesperson, Frank G. from their agency. 

Transit advertising is a very popular medium when used to introduce a new product.  Its ability to reach the entire market place can’t be matched!  “When in metro markets I believe that any OOH campaign that doesn’t include transit is dismissing a major portion of the available consumers. Cities are normally +/- 50% commuters and 50% residents. Why anyone only caters to 50% of them or finds them important is bewildering to me” said Frank.  The biggest strength of transit advertising lies with the fact that it follows the crowd, to the most popular destinations in town!

 WinTheDiamondRing.com’s marketing backbone is their campaign on Cincinnati Metro buses.  They have 25 Super Tail Billboards that put the promotion in different parts of the city, everyday.  Other promotional efforts can be found on an interstate 75 billboard heading north, on Kiss 107 FM, and strategically placed in venues throughout the suburbs of Cincinnati. 

(Now the plug for the contest)  Anyone can enter this contest.  Single, looking to be engaged, engaged, or married!  First place is the $10,000 diamond ring from SES Creations and Richter and Phillips.  There will be nine (9) runner-ups who will each receive a $100 gift card to Richter and Phillips!  I know a $10,000 diamond ring is a present that doesn’t need a gift receipt!!  Even if you don’t win, a $100 is a great start to a holiday present from Richter and Phillips that will be loved!!!

Cincy Tennis is also the most recent client to take advantage of ad extensions.  As you can see in the picture, extensions enable advertisers to increase the size of their ads and potentially use the windows to get a little creative!  Regardless of why they are used, one thing is for sure, they are definitely going to grab your attention, may even start a conversation!!

We are seeing a few trends among businesses.  More are leveraging ad extensions and the creativity they allow.  Businesses of all sizes are putting their message on multiple out of home advertising media!  And mostly, advertisers are beginning to see just how easy it is to not only reach affluent consumers & business executives, but have a high frequency with them as well…

Over the past few weeks, an esteemed panel of experts went through our thousands of vehicle wrap pictures and was able to get them down to 12 finalists.  Is your wrap one of them?  Go to our Facebook page to see our 12 finalists, located in the “Vehicle Wrap Hall of Fame” picture folder.  If your vehicle wrap isn’t a finalist, please vote for your favorite by “Liking” the picture of your favorite wrap.  However, if you were chosen, you should probably vote for your picture… heck, tell your family, friends, and colleagues to vote for your picture!  There is a pizza party and some other things in it for the winner!  Voting ends July 31^st!