A great example of an effective design!

I always ask my clients one question during the design process for their first wrap.  On average a consumer has 4-6 seconds with a vehicle wrap… if you were on the highway, in traffic, and noticed your vehicle wrap, what stands out?  Is it the brand?  Is it clear what you do?  If your brand and your industry aren’t being conveyed in those 4-6 seconds, I would suggest taking another look at your design.

The most common culprit of this vehicle wrap flaw is a busy design!  Less is more!  I can’t emphasize this enough.  I realize you want your vehicle wrap to “Pop” and you want to tell everyone what you do, but a vehicle wrap is NOT a moving brochure!  Also, if you’re using professional designers, they are sure to be able to leverage stock photography (for the background element) and unique colors to make your vehicle wrap stand out during the most crowded of rush hours!!  When your vehicle wrap hits the streets, it should stand out and at one glance it should be obvious who you are and what you do.  Compare the two wraps below!   

It's obvious who they are and what they do!

Love the concept, if only they had read this before printing their wrap!

That vehicle wrap on their RV is now the backbone of MOLO’s marketing efforts. Turning heads on the highway and making a great first impression with new potential clients just wasn’t enough for Scott & Katy! The MOLO team not only wants you to notice them, they also want to be recognized. This led to the MOLO Mobile being front and center on their website, brochures, and the differentiating factor on their business cards. Heck, their vehicle wrap is even the default picture on their Facebook business page!!

One other point I’d like to make about MOLO involves perception. Put yourself in the shoes of a potential client waiting on MOLO to arrive for a meeting. When the MOLO Mobile arrives at your house, what is your initial thought? Probably something along the lines of “Wow.” That’s what vehicle wraps do… they give the wow factor! With the wow factor comes the perception portion of this point. Perception is reality. A vehicle wrap makes businesses look the part, even makes companies with one vehicle appear to be much larger that they really are. My point? Those people who have met with MOLO are pleasantly SURPRISED at just how inexpensive their services are priced! Why? That I can’t answer… but what I can say is that I have to believe the value of their first impression carries over into the perceived value of their services somewhat…