Advertising Vehicles» News

Yuengling Uses Transit Advertising in Cincinnati

Blake Castetter — Thu, 20 Oct 2011 19:36:27 +0000

The long-awaited decision has been made… Yuengling will now be offered in the state of Ohio! No longer will residents of the Buckeye State have to make the commute to PA or WV to stock up on their favorite beer! All it will take is a short commute to their local liquor store, gas station, or grocery store to pick up the party favors. But how did they decide to get the word out to everyone in Ohio?

Yuengling worked with an advertising agency out of Pennsylvania who helped them coordinate their plan of attack. They broke Ohio down into 12 markets and decided to make sure they had a strong presence in each market. The backbone of their marketing plan was their Out of Home campaign. All 12 markets had a traditional billboard presence while 4 markets (those where transit advertising was offered) added a strong transit advertising presence. “The capabilities of mobile outdoor I find interesting. Much outdoor is stationary while transit finds the people” said the spokesperson, Frank G. from their agency.

Transit advertising is a very popular medium when used to introduce a new product. Its ability to reach the entire market place can’t be matched! “When in metro markets I believe that any OOH campaign that doesn’t include transit is dismissing a major portion of the available consumers. Cities are normally +/- 50% commuters and 50% residents. Why anyone only caters to 50% of them or finds them important is bewildering to me” said Frank. The biggest strength of transit advertising lies with the fact that it follows the crowd, to the most popular destinations in town!

Vehicle Wrap Hall of Fame

Blake Castetter — Fri, 08 Jul 2011 12:39:07 +0000

Since 2003, Advertising Vehicles has been a trusted name in the vehicle wrap industry! No matter the job size, location in the United States, or the type of vehicle you are looking to wrap, Advertising Vehicles has you covered. Needless to say, in the 8 years we’ve been in business, we’ve seen all kinds of wild & crazy vehicle wrap designs leave our office! But which vehicle wrap is the best to date? We can’t decide! Help us induct our first vehicle wrap in to our “Vehicle Wrap Hall of Fame!”

Over the past few weeks, an esteemed panel of experts went through our thousands of vehicle wrap pictures and was able to get them down to 12 finalists. Is your wrap one of them? Go to our Facebook page to see our 12 finalists, located in the “Vehicle Wrap Hall of Fame” picture folder. If your vehicle wrap isn’t a finalist, please vote for your favorite by “Liking” the picture of your favorite wrap. However, if you were chosen, you should probably vote for your picture… heck, tell your family, friends, and colleagues to vote for your picture! There is a pizza party and some other things in it for the winner! Voting ends July 31^st!

NO FAILURE TO LAUNCH-Getting behind your Ad Campaign so you’re not left behind by your competition.

Blake Castetter — Thu, 31 Mar 2011 20:22:11 +0000

Few advertisers get the opportunity to get behind the launch of a new ad campaign, but not so for Karl Truman. Karl Truman Law Office is a new advertiser to transit and it took a bit of time and negotiating on the part of his agency to finalize the details. However, when it was finally finished; every i-dotted and every t-crossed, Karl Truman launched his campaign with a bang! The day his full bus wrap was completed, Advertising Vehicles arranged to have the bus driven to the client’s location for a press conference and photo shoot. What we didn’t know is that the Agency had another idea in mind. Every employee came out donning their “Bus Launch” t-shirts as they posed for a group photo with the Colonel, Karl himself in front of their full wrapped bus! As we were staging a shot with just Karl and his Agency rep, a jeep full of on lookers drove by and shouted “Hey isn’t that you on the bus”? Needless to say, everyone got a big smile and a few laughs out of the stares and shouts as they continued to stand proudly by their bus. The man responsible for this launch party as well as the idea to try transit in the first place is Michael Sumner of the Sumner Group. His vision as well as his agency’s creativity created an excitement for his client that most advertisers don’t get to experience. My favorite quote of the day was from Karl’s lovely wife, Jeanine who said “we need 5 more of these”! My reply, “I’ll be happy to oblige”!

: The team posing with their “Bus Launch” shirts

Vehicle Wraps, Transit Advertising, and… iPads ?!?!

Blake Castetter — Tue, 15 Mar 2011 22:20:27 +0000

That’s right. Not only are Advertising Vehicles’ employees bringing vehicle wraps and transit ads to the table, they are now going to be presenting them on their new iPads! Individually, the partners, sales manager, and account executives took it upon themselves to be a part of the iPad movement.

Why make such a move? Who are we kidding, they are cool! But for the past 7.5 years we’ve been helping businesses differentiate themselves from their competition through vehicle wraps. We figured it was about time we started doing something different to help us stand out from the other companies who claim to do vehicle wraps like we do! And since we began selling transit advertising in 2006, the main reasons companies continue to advertise on the buses are increased perception (appearing much bigger than you are) and their ads are fragmentation-free (avoiding the clutter: DVRs, iPods, Smart Phones, and satellite radio… oh, and iPads!). We see this as a great way to show potential advertisers the fragmentation that’s affecting the advertising industry, just how many people have devices that keep them from spending time with the “big 3” (TV, Radio, and Newspaper), and just how much time is actually spent on these electronic devices!

Terry showing off just how good our staff looks with our new iPads!

As you can see here, I skipped out of work a bit early (don’t tell the bosses) and waited in line for the iPad2.

Did you think it was already tough to reach consumers? It just got a whole lot tougher! The original iPad sold roughly 300,000 in the opening weekend. Apple, according to a survey released by Piper Jaffray, sold an estimated 400,000-500,000 iPad 2 units during its opening weekend. That’s not the number to focus on! Roughly 70% of those sales went to new, first-time users! America now has between 280,000-350,000 new iPad users who will be spending even less time in front of the TV.

Where is one place where consumers can’t ignore your ads? On the streets while driving! Outdoor advertising should continue to benefit greatly from all of the technology advancements in our world! Got a fleet of vehicles? Check out some of our vehicle wrap examples here. See what’s going on in the world of advertising and want to talk? Contact your local Advertising Vehicles representative (preferably me… I’ll even bring out my iPad!)!

Advertising Vehicles Partners With Hollywood Casino For New Metro Transit Campaign

Advertising Vehicles — Fri, 03 Dec 2010 22:57:41 +0000

Article from FOX19.com—

CINCINNATI, OH (FOX19) – A new METRO bus service taking off this weekend.

The “One for Fun presented by Hollywood Casino” links all of the city’s hot spots together. It will being running on Sunday, Dec. 5.

The route starts at the Cincinnati Museum Center, runs through downtown, Mt. Adams and ends at the Cincinnati Zoo. Points of interest include Music Hall, the Fire Museum of Greater Cincinnati, the Art Academy of Cincinnati, the Contemporary Arts Center, the Underground Railroad Freedom Center, the Aronoff Center, Playhouse in the Park, Eden Park and many more.

The new route map is available on www.go-metro.com. Fare for The One for Fun will be $1.75 per ride. The new route will operate service every 30 minutes, from approximately 6 a.m. to 7 p.m., weekdays, 11 a.m. to 7 p.m., weekends.

Read more about Metro’s ‘One For Fun’ program here—

Additional photos below from today’s event: