Advertising Vehicles» Industry Insight

Cincy Tennis Aces It!!

Blake Castetter — Mon, 11 Jul 2011 13:17:58 +0000

This year, Cincy Tennis (Western & Southern Open) decided to mix up their outdoor marketing. In an effort to reach more people, and drive ticket sales, they partnered with Advertising Vehicles to leverage their transit advertising solution. They strategically picked the locations of their traditional billboards, making sure to have a message with a high frequency in targeted areas. To amplify their reach in Greater Cincinnati as a whole, and have a message with a high frequency among downtown business executives, Cincinnati Tennis opted to put their message on Cincinnati Metro buses, and did so in a big way!

Cincy Tennis is also the most recent client to take advantage of ad extensions. As you can see in the picture, extensions enable advertisers to increase the size of their ads and potentially use the windows to get a little creative! Regardless of why they are used, one thing is for sure, they are definitely going to grab your attention, may even start a conversation!!

We are seeing a few trends among businesses. More are leveraging ad extensions and the creativity they allow. Businesses of all sizes are putting their message on multiple out of home advertising media! And mostly, advertisers are beginning to see just how easy it is to not only reach affluent consumers & business executives, but have a high frequency with them as well…

NO FAILURE TO LAUNCH-Getting behind your Ad Campaign so you’re not left behind by your competition.

Blake Castetter — Thu, 31 Mar 2011 20:22:11 +0000

Few advertisers get the opportunity to get behind the launch of a new ad campaign, but not so for Karl Truman. Karl Truman Law Office is a new advertiser to transit and it took a bit of time and negotiating on the part of his agency to finalize the details. However, when it was finally finished; every i-dotted and every t-crossed, Karl Truman launched his campaign with a bang! The day his full bus wrap was completed, Advertising Vehicles arranged to have the bus driven to the client’s location for a press conference and photo shoot. What we didn’t know is that the Agency had another idea in mind. Every employee came out donning their “Bus Launch” t-shirts as they posed for a group photo with the Colonel, Karl himself in front of their full wrapped bus! As we were staging a shot with just Karl and his Agency rep, a jeep full of on lookers drove by and shouted “Hey isn’t that you on the bus”? Needless to say, everyone got a big smile and a few laughs out of the stares and shouts as they continued to stand proudly by their bus. The man responsible for this launch party as well as the idea to try transit in the first place is Michael Sumner of the Sumner Group. His vision as well as his agency’s creativity created an excitement for his client that most advertisers don’t get to experience. My favorite quote of the day was from Karl’s lovely wife, Jeanine who said “we need 5 more of these”! My reply, “I’ll be happy to oblige”!

: The team posing with their “Bus Launch” shirts

Cincinnati Art Museum gets Creative with Transit Advertising in Cincinnati!

Blake Castetter — Mon, 21 Mar 2011 13:23:38 +0000

Regina Russo and the Cincinnati Art Museum's Full Bus Wrap

Traditionally, the funding for non-profits’ advertising efforts are very limited, yet they need to get their message out in a big way. It was Regina Russo’s job to see to it that Greater Cincinnati was aware of their new exhibit, and do so in a cost-effective manner. She leveraged previously established relationships in the media world to help spread the word about the Cincinnati Art Museum’s “Circus Posters” exhibit. However, it is a new method that is taking her message to the streets!

Enter Advertising Vehicles. Regina worked closely with Advertising Vehicles and Cincinnati Metro to create a mass reach campaign that would achieve the Cincinnati Art Museum’s desired goals while staying within her budget. It was clear she didn’t want to take a traditional, cookie-cutter approach to this campaign; she wanted it to be big! When the dust finally cleared, her transit advertising campaign consisted of a plethora of displays (sides and backs) and the Cincinnati Art Museum’s first Full Bus Wrap.

One major piece of the campaign that wasn’t mentioned above were their two “Bus Blips.” Advertising Vehicles worked out a deal with Cincinnati Metro to take the Cincinnati Art Museum’s full bus wrap off of the street and park it near US Bank Arena, which was hosting the Ringling Brothers Circus the past two weekends. As you can see, the bus was strategically parked in front of the main parking garage, making it a sight to see as people patiently waited in line! Talk about a powerful addition to a marketing campaign!!

Walmart Includes Transit Advertising

Blake Castetter — Mon, 31 Jan 2011 15:04:55 +0000

Outdoor advertising reaches more people than any other form of media! Traditional billboards allow advertisers the opportunity to choose where their ads are placed, typically: close to their office or a competitor’s, strategically on a main back road where they feel their target market will see their message, or on an interstate that will reach the masses. But what percentage of your target market doesn’t travel the roads your billboards are on? How many billboards will you have to buy?

In Cincinnati, and most major markets, not as many as you would think! Does your market have transit advertising (advertising on buses/mobile billboards)? The mobile component of transit advertising enables your ads to reach new people every day! Could you combine the platforms to reap the benefits of each?

Recently, Walmart turned two of their Cincinnati stores into Walmart Supercenters and wanted to spread the word. In an effort to reach consumers who live/work close to those locations, as well as create an increased awareness of Walmart Supercenters, Walmart put together an Outdoor Advertising mix! Their mix consisted of strategically places billboards and a handful of full bus wraps. The creative was consistent across both platforms, ensuring that consumers recognized the brand and the message, increasing the frequency of their campaign. This 1^st Quarter campaign is still in full force, so look for Walmart’s stationary and moving “apple” on a street near you!

Getting the Most out of Your Vehicle Wrap: Part I

Blake Castetter — Thu, 15 Apr 2010 22:02:14 +0000

Every year the seasons change, and as sure as the snow will turn to sun, companies want to vamp up their outdoor marketing efforts! As people spend more time on the roads, advertisers using billboards, transit advertising, and vehicle wraps are increasing their reach and frequency. These solutions already offer extremely low CPM by nature but provide an even better bang for your buck during the spring, summer, and fall months!

Recently Cincinnati, Ohio celebrated opening day for the Cincinnati Reds. The Findley Market Opening Day Parade along with other downtown festivities draws a huge crowd! Local companies, organizations, non-profits, and schools fill the streets with vehicle wraps, floats, and marching bands to show their support of their home team. Last year, Heidelberg (the local Budweiser distributor) and The Reds teamed up to wrap a Hummer and a party trailer for the parade. This year, PNC Bank and Mike Albert Leasing partnered with Advertising Vehicles on a vehicle wrap to be used in the parade.

A local company with vehicle wraps receives 30,000-70,000 impressions daily! With the warmer months comes local parades, captive audiences, and new marketing opportunities! Most towns in The United States celebrate Memorial Day, The 4th of July, Labor Day, and a high school football homecoming with a parade. Don’t miss out on these prime opportunities to use your vehicle wrap to get your message and contact information in front of potential clients! Stay tuned for other ways to use your vehicle wraps to increase awareness and generate revenue!!