Advertising Vehicles

Every year the seasons change, and as sure as the snow will turn to sun, companies want to vamp up their outdoor marketing efforts!  As people spend more time on the roads, advertisers using billboards, transit advertising, and vehicle wraps are increasing their reach and frequency.  These solutions already offer extremely low CPM by nature [...]

A little over a year ago I got a phone call from a gentleman who was referred to me by a client. His request was simple and one that I’d had before; he wanted his shiny new van wrapped. He’d just purchased this van and was going to use it for his catering [...]

I know, right now your wondering what any of these items have to do with your marketing. They have everything to do with your marketing of your business. These are all an extension of your brand. Your brand is how your company/product is perceived by your customers. In these situations, these were real life examples of how each of these businesses failed to meet the expectations on their customers, and they failed to build their brand properly.

In 2008 and 2009, the iPhone, DVR, Facebook, Twitter, Skype, and Hulu all made their stamp on history. As consumers, we can now skip commercials, connect with and keep in touch with someone across the world at no cost, surf the internet while driving, and download one of 100,000+ applications for your iPhone! 2010 has [...]

How to get on the bus and get your social media strategy rolling. Some simple thoughts on combining new media with old.